F. Carlos Morales

The keys to functional food in the Spanish market with our sales manager, Carlos Morales.

What is the current outlook for the Spanish functional food market?

In Spain, the demand for healthy and functional foods is increasing due to growing consumer awareness of the benefits of a balanced and healthy diet.

Among the most popular functional foods in Spain are protein products, those enriched with probiotics and prebiotics, as well as those enriched with vitamins and minerals. There is also a growing interest in plant-based foods, alternative proteins to milk and gluten-free products.

In addition, the COVID pandemic has led to increased interest in health and wellness in general, which has further boosted the demand for functional foods in Spain.

In summary, the Spanish functional food market is constantly evolving and growing, driven by increasing consumer awareness of the benefits of healthy eating and rising demand for products that offer additional health benefits.

Is there a market for functional food products in Spain?

Yes, there is a market for functional food products around the world, and Spain is no exception. More and more consumers are looking for foods that are not only nutritious, but also offer additional health benefits.

The global functional foods market is expected to continue to grow in the coming years. According to a report by MarketsandMarkets, the global functional foods market is expected to reach $275.77 billion by 2025, with a compound annual growth rate of 7.9% between 2020 and 2025.

Is there a market in Spain for foodtech and food technology?

Yes, in the current context of the functional food market in Spain, there is a great opportunity for innovative products that can meet the changing needs and preferences of consumers.

For example, vegan and vegetarian products, plant-based foods and allergen-free products are becoming increasingly popular in Spain. There is also a growing demand for products that focus on health and wellness, such as protein-rich products and functional foods enriched with vitamins, minerals, probiotics and other nutrients.

Is the Spanish consumer willing to buy innovative food products?

Spanish consumers are increasingly concerned about their health and well-being, and are willing to pay a premium price for food products that they consider healthy and beneficial to their health.

It depends on several factors, such as product quality, brand, sales channel and price.

However, it is important to note that Spanish consumers are also very conscious of the value of the products they buy, and are willing to compare prices and brands before making a purchase decision. Therefore, for a functional food product to be successful in the Spanish market, it must offer good value for money and be perceived as a high quality, value-added product.

Is the food sector booming or in crisis?

The food and beverage sector in Spain is one of the most important sectors of the economy, both in terms of employment and turnover. The sector has experienced sustained growth in recent years, driven by the demand for healthy and convenient food and beverages, and Spain is one of the world’s leading exporters of food and beverages.

However, it is also facing very significant challenges such as the supply crisis following the pandemic and the war in Ukraine, which have raised the cost of raw materials as well as transportation and production costs due to the increase in energy costs, among other factors.

This has generated a perfect storm that makes core inflation to be at values not seen for 3 decades or the price of food to be 15.4% year-on-year. This, together with the increase in interest rates and the end of the savings accumulated in the pandemic, is causing consumption to fall.

However, and speaking of the near future, the trend towards a healthy and sustainable lifestyle and therefore the increase in the demand for fresh, sustainable, quality products as well as the specific demand for functional food, make us expect a sustainable growth of the sector in the future.

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