The Sports Gel Boom
The sports gels market is experiencing an unprecedented boom, driven by the growing interest in health, fitness and sports performance. Consumers are looking for convenient and effective nutritional solutions to improve their performance during exercise.
Market Size and Growth Projections
With the global market valued at 2.5€ billion in 2023 and a projected growth rate (CAGR) of 7.5% per annum, reaching 4.2€ billion by 2028, it is clear that these products are in demand more than ever. Millennials and Generation Z are the main drivers of demand, accounting for 60% of sports gel consumers belonging to these demographics.
Key Functionalities: Meeting Sports Needs
Sports gels offer a variety of functionalities that make them a popular choice among athletes:
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Energy delivery: They provide a quick release of carbohydrates, such as glucose and maltodextrin, to replenish energy stores depleted during exercise.
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Hydration: Some gels include electrolytes, such as sodium, potassium and magnesium, which help replace minerals lost through sweat.
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Performance enhancement: Caffeine, found in some gels, can improve concentration, endurance and athletic performance.
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Muscle recovery: Gels with branched-chain amino acids (BCAAs) can help reduce muscle soreness and promote recovery after exercise.
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Convenience and versatility: Gels are easy to carry, consume and digest, making them an ideal choice for use during training or competition.
A Boost to Performance
Sports gels are especially useful during intra-workout, as they provide a quick source of energy. This is crucial for maintaining energy levels and preventing fatigue, especially during prolonged or high intensity workouts.
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