{"id":26298,"date":"2023-08-31T13:29:15","date_gmt":"2023-08-31T11:29:15","guid":{"rendered":"https:\/\/www.aurorainutrition.com\/?p=26298"},"modified":"2026-08-21T13:45:18","modified_gmt":"2026-08-21T11:45:18","slug":"the-importance-of-claims-and-their-regularization-according-to-efsa","status":"publish","type":"post","link":"https:\/\/www.aurorainutrition.com\/en\/blog\/the-importance-of-claims-and-their-regularization-according-to-efsa\/","title":{"rendered":"The Importance of Claims and their Regularization according to EFSA"},"content":{"rendered":"
The Importance of Claims and their Regularization according to EFSA<\/strong><\/div>\n

The importance of claims and their regularization according to EFSA. Today’s consumers are increasingly health and wellness<\/strong> conscious, which has led to an increase in demand for products that are not only tasty, but also offer concrete health benefits.<\/strong>
\nThis is where health claims come into play, and the regulation of such claims by the European Food Safety Authority (EFSA).<\/strong><\/p>\n

What are Claims?<\/strong><\/div>\n

Claims are statements in the labeling, advertising or marketing of products to communicate the health benefits<\/strong> they may provide. These claims may relate to physiological function, general health or disease risk reduction.
\nConsumers are increasingly looking for products that are tailored to their specific health and wellness needs. Well-formulated claims backed by sound scientific evidence can influence the purchase decision and build consumer<\/strong> confidence.<\/p>\n

EFSA’s Role in the Regularization of Claims<\/strong><\/div>\n

EFSA is the body in charge of scientifically evaluating claims submitted by food and supplement companies before they can be used in labeling or advertising. EFSA’s main objective is to ensure that the claims made are accurate, clear<\/strong> and based on reliable scientific evidence. This helps to prevent misinformation and protect consumers’ health<\/strong> by avoiding misleading or false claims.<\/p>\n

The EFSA Claims Evaluation Process<\/strong><\/div>\n
    \n
  1. Submission:<\/strong> Companies submit their claims to EFSA along with the scientific evidence to support those claims.<\/li>\n
  2. Scientific Evaluation:<\/strong> EFSA examines the scientific evidence provided and evaluates whether there is a causal relationship between the consumption of the product and the claimed benefit.<\/li>\n
  3. Decision:<\/strong> Based on the evaluation, EFSA issues a scientific opinion on the validity of the claim. This opinion may be favorable, unfavorable or pending further information.<\/li>\n
  4. Authorization or Rejection:<\/strong> The European Commission decides whether to authorize or reject the use of the claim based on EFSA’s opinion. Authorized claims are included in a Community register.<\/li>\n<\/ol>\n

    At Aurora Intelligent Nutrition we have a technical team that will advise you on international labeling legislation and will help you to improve your product looking for the claims that are most requested by consumers.Contact us to know all your options. \u00a0Discover our functionals gummies<\/a>. If you want to keep up with our innovations, check out our\u00a0Linkedin<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Importance of Claims and their Regularization according to EFSA The importance of claims and their regularization according to EFSA. Today’s consumers are increasingly health and wellness conscious, which has led to an increase in demand for products that are not only tasty, but also offer concrete health benefits. This is where health claims come […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26298","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/posts\/26298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/comments?post=26298"}],"version-history":[{"count":1,"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/posts\/26298\/revisions"}],"predecessor-version":[{"id":240975,"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/posts\/26298\/revisions\/240975"}],"wp:attachment":[{"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/media?parent=26298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/categories?post=26298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aurorainutrition.com\/en\/wp-json\/wp\/v2\/tags?post=26298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}